Waxing continues to evolve and in 2025 we see a much more personalized approach in salons. Today, products are tailored to the specific needs of each skin type, using ingredients such as aloe vera or argan oil to protect and nourish while removing hair. This has revolutionized the customer experience, reducing irritation and dramatically improving results.
Post-waxing skin care has also become more important. Salons now offer post-waxing treatments such as soothing chamomile gels or natural moisturizers that help reduce redness and prolong skin softness.
In terms of styling, Brazilian and Hollywood Wax remain the big favorites. The former leaves a small strip of hair while the latter removes everything completely, ideal for those looking for a total fresh feeling especially in summer. However, a new trend has also emerged called Full-Bush Brazilian that leaves a portion of hair on top, offering a more natural look without sacrificing hygiene and comfort.
Waxing products have also taken a leap toward more natural formulas. Waxes made from honey, sugar or essential oils are becoming increasingly common and not only remove hair effectively but also care for the skin deeply. Added to this are low melting point waxes that melt at lower temperatures, which minimizes the risk of burns and is much more pleasant, especially for sensitive skin.
Sustainability is another key factor that is transforming the world of hair removal. More and more salons are opting for biodegradable waxes, reducing the use of plastics and promoting the use of reusable spatulas and cloths. They also educate their clients on how their beauty choices can positively impact the environment.
Technology has also knocked on the door of beauty salons. Booking appointments is now easier thanks to digital platforms that allow not only scheduling but also prior consultations. Some salons even use apps for personalized follow-up, reminding clients when to return and which treatments are right for them based on their history.
One phenomenon that is not going unnoticed is the increase in demand for male hair removal. More men are opting to remove body hair in areas such as the back, chest and even intimate areas. Services such as Manzilian have become popular, offering a clean, groomed finish that is associated with a more athletic aesthetic.
In short, waxing is no longer simply a matter of aesthetics, but has become an all-encompassing care experience that is committed to personalization, sustainability and technological innovation. Salons that succeed in integrating these trends not only build customer loyalty, but also set the standard in an ever-changing industry.
